Ageism against older people is stereotyping, discrimination and mistreatment based solely upon age. Ageism comes from negative attitudes and beliefs about what it means to be older.
There’s a lot more ageism in Australia than most people may realise.
Every one of us is ageing, from the moment we are born. As a community, we can positively change thinking about ageing, re-imagine getting older and set the foundations for current and future generations to age well.
Take the Pledge today I stand for a world against ageism